New Website And Blog!!

Hi there everybody, and happy new year!

I'm pleased to announced that I have changed both my website and my blog over to
aaronaubrey.ca

That being said.. I'm still going to syndicate all posts here just because I can :)

Enjoy the new site!

~AA~

New Work

I've been shooting quite a bit lately so I haven't really been in a blogging
state of mind. I thought I'd share some images from recent shoots.

Why You Don't Need A $400+ Speedlight

On more than one occasion I have had the guilty pleasure of expounding the benefits of my $160 LumoPro LP 160 in comparison to a pricey ($400 and up) Nikon/Canon flash to photographers who immediately display their cognitive dissonance through facial expressions.

This situation just presented itself to me again recently while I was at a workshop being given by Dave Hamilton (And I truly mean given, as he was gracious enough to offer up the day for free..thanks Dave!) I spotted a girl having trouble with her brand spankin' new 580exII, so I offered some assistance. She was trying to figure out how to get her flash into 'optical slave' mode, so I had to be the bearer of bad news and tell her that her flash (and no Canon flashes for that matter) didn't have an optical slave..... but my cheap-o LP160 that I had happened to lend out to her friend for the day did..

So... I figured I'd try to save others from this horrible experience by explaining that if you are not using a whopping 3 functions (for the most part) YOU DON'T NEED A $500 SPEEDLIGHT!

~E-TTL/ i-TTL/ CLS~

TTL stands for 'through the lens' metering, in which the camera meters the scene as it sees it through the lens, rather than through a separate metering mechanism. What happens in TTL, is that the camera meters a scene and tells the flash the power it should output based on the aperture that your camera is set at and the distance to the subject (which is calculated via the camera's focus points). You can +/- this exposure as well, but I don't want to get into the logistics of this right now... what is TTL great for? doing run-and-gun wedding work where you'll jump between having your subject up close and far away and you need to capture moments, not chimp and then correct your flash output manually.
CLS is Nikon's "Creative Lighting System" (Canon has a similar system as well).
CLS allows you to remotely fire flashes via a commander flash on camera, the built in pop up flash, or a SU-800 commander device. A really cool thing about CLS, is that you can not only trigger these flashes without radio triggers, but you can also dictate the flash outputs of numerous flashes in up to 3 groups.. all from camera... really, really, cool stuff that I'm interested in.. but for the sake of this post.. if you're not using CLS or TTL.. you should save yourself some dough~

~Rear Curtain Sync~

Generally, your flash is set to fire at the beginning of an exposure, regardless of how long your shutter is open. while this doesn't matter at faster shutter speeds, it doesn't play well with slower shutter speeds (think 1/20s and slower). RCS which is only available with proprietary flashes, allows you to have the flash fire at the very end of your exposure. This is generally called 'burn and flash' where you 'burn' in the low ambient light, and then freeze your subject with the flash right as the shutter closes.. check out Syl Arena's post on RCS (page 6 at the bottom) to learn more about how this all works..


~High Speed Sync~

Cameras generally have a sync speed of 1/250, which means that if you exceed this speed you'll get a black bar coming into your image, which is your shutter closing faster than the flash can sync with your camera. In HSS, the flash becomes practically becomes a continuous light source by emitting thousands of bursts of light per second, giving you the ability to shoot a shutter speeds up to 1/8000 of a second. This is great for overpowering bright ambient light, freezing motion, and shooting at wider apertures.


~So What??~

Are these all amazing functions and justification for spending $400+ on a flash? Yup... you better believe it. I'm actually very interested in utilizing all three of these functions. But that's not why I'm writing this post ;)
If you're anything like me and only have one (cheap-o) flash..or you think David Hobby is the second coming, and you swear by the gospel of manual flash, then you should think twice before dumping a good sack of beer money on a fancy flash.

~What does the LP160 offer?~

-Power control in full stops from 1/1 - 1/64
-Motorized zoom control from 24 - 105mm
-Built in optical slave eye..(this is one of THE best features of the LP160, I've seen SB-900s not fire in situations in which the LP would. Not only is the eye extremely sensitive and works even in full blown daylight, but it also has 2 different modes, one standard, and one that ignores the pre-flashes from units operating TTL... this is great as it allows you to implement a LP into a TTL setup...now I just wish it had a mode to ignore the flashes from the flashes of guests at a wedding!)
-Rotating head which goes 150 degrees one way and 180 the other..without needing to push a button first!
- PC and 1/8" miniphone sync jacks.. for any of ya that know... PC cables are not only expensive, but also are prone to breaking and falling out of the flash at important moments.. not so with the miniphone jacks..
- Power that is on par with an SB900 or 580exII.. I've heard that it is either equal or about 1/3 of a stop less.
-If you break it, or god forbid, have it stolen, you're out only $160, not $400+ ;)

As a side note: if you want to be getting that flash off of your camera and modify it to look nice,
you can grab this kit from MPEX for a whopping, $310 US.... so if you're just getting into lighting and want to learn, stop salivating over that SB900 and grab this kit!!

And finally... a couple of images with the kit.

Recent Work

So.. I haven't really had the time to put forth a heartfelt and informative blog post..
But I assure you that one is coming soon!
In the meantime.. here's some of my recent work.

~AA~

Beauty Shoot

A couple of weeks ago I did a beauty shoot with some wonderful
people I met through Model Mayhem.
Model: Bambi J
Hair and Make-up: Julia Lockley
An extra special thanks goes out to Erich Saide for the use of the studio and gear!

How To Shoot A Wedding Without Losing Your Head

When I was hired to shoot my first wedding last summer I was excited, then scared, then downright terrified...You can almost imagine the plethora of thoughts that ran through my head.. "what if I mess it all up? what if the images are only half-decent? what if I get so nervous that the 'photographer' part of my brain exits via my ears?.."
Yes, I was scared, and I think that helped me to not just survive the wedding, but create some great images that the couple are proud to have in their album and hanging on their walls.
How was being scared helpful?? It made me plan, and plan some more.. and go over my plan, and visualize the day as best as I could. I knew that if I was organized I would be successful.. which brings me to the main topic of this post;

Being unorganized for a wedding shoot is like going into a gunfight with a toothpick~

~It All Starts With Some Coffee And Conversation~

The first step in shooting a wedding is the consultation with your client, in which you'll sit down and discuss exactly what the client is looking for. This covers how they want the wedding shot (do they want anything posed, or do the want nothing but candids.. do they want the reception covered, or just the ceremony?) This gives you an idea of what you will be covering and how you'll be doing it. You will also go over 'the package' which is what you will be delivering to the client. This can and will include the album and it's design, how many prints will be in the album, larger prints and frames, CD/DVD of images, and any other deliverables that the client may like (think of a nice anniversary or thank you card to the catering and floral co's). Another big part of this conversation that should come even before you start discussing packages, style, and rates is the 'tell me about you' part. I was recently advised by Vivid Moments Weddings to let your clients do 99% of the talking, get them talking about how they met, what their interests are and so forth.. this will give you an understanding of the couple as people, not just clients, and this will help you pre-visualize how you will shoot their wedding.

~Make A Plan, Stan~

One of the first steps I took towards shooting this wedding was getting a printout of the day's schedule. We had already worked out the details for all the posed shots, so this was worked into their schedule. How did this help? Well, I knew exactly when the bride was to arrive on location, how much time I had to shoot the details such as the shoes, rings, and dress before I had to shoot her getting ready and pre-ceremony portraits. I knew that after the ceremony I had 30 minutes until the bride and groom portraits. I utilized this time to load a CF card onto my laptop, go to the washroom, and get my gear set up for those shots. Without this schedule, things would've crept up on me and hit me upside the head.. "OK! time for our portraits!".."what??!!!?? I haven't changed batteries in my flash, the softbox isn't set up, and I really gotta pee!!!
This schedule saved my life.. in tandem with another thing.

~A shot list~

A shot list helped me to keep my head on straight.. i knew which 'stuff' I had to shoot, who I had to shoot, and other details that were great to capture. Without this list, downtime could've easily been devoted to wandering around wondering what to shoot.. got 30 minutes? K, let's shoot the house, the table settings, the guestbook, and some fun shots of the guests.. The list is great, as the the day can get busy and it can be easy for you to forget something that the couple really wanted. You can look at your list and say "got that" and move on to the next thing..

~Look Into Your Crystal Ball~~

OK, OK, I don't mean get all mystical about things, but what I do mean is try to pre-visualize your shots. hopefully you've either had a chance to scout the location or have had some pics sent to you by the couple. I was lucky enough to go to the site (large, open field in the middle of the summer) at the time of day that the ceremony was taking place. This gave me an idea of where the sun was going to be, where there were shadows, and good places for setting up shots. If you don't have this luxury, try to show up early and just walk around and get some ideas.
Spend some time thinking about what you'll shoot... remember how I talked about getting to know the couple as people..not just clients?? I use this to determine the type of shots that I'm going to take. I want to showcase these people in relation to who they are, rather than what they are doing that day.
Jordan and Michelle are an amazing couple.. just truly beautiful people who are so darn interesting that it's hard to not come up with great ideas.. but of what I know of them.. They are both spiritual people who devote time almost daily to meditation. Jordan is truly in a league of his own when it comes to poetry and music, and the Dacks, (along with their friends Nicole and Evan) make a ton of home-made wine.. So I had set out to put these things into photos..

Adding these personal elements into the photos adds a greater sense of context, not just for the couple, but for the friends and family who view these photos.. I don't care how kick-ass your lighting is, if you are not placing these people in context, your photos will fail to resonate with the people who are looking at them, and that's who you have to impress, not other photographers.

~Know Thy Gear~

Now.. I don't want to get too nerdy on you, but you should know how to use your gear, and how that gear works in different environments. The last thing you want to be doing is fussing with your gear and missing moments. If it's going to be your first time shooting with bounce flash from an on camera speedlite, practice at home first, understand how much power (and aperture) it takes to get a proper exposure if you're in close, in comparison to lighting somebody who is on the other side of the room. Practice balancing your available/ambient light with your flash. Compare your camera's metering modes and see how it handles different situations. Knowing these things will help you to not just work quicker and more effectively, but more creatively. If doing something is as easy as singing 'Happy Birthday' you can really focus on getting creative, working with your subjects, and making some great pictures.

~He's Making A List, He's Checking It Twice.. (and it doesn't hurt to check it a third time either)~

Make a checklist of all your gear that you'll be bringing to the wedding. Pack your bags the night before to save yourself running around like a madman the day of. In the morning double check your gear list to make sure that you have everything.. This includes making sure all your batteries are charged, all CF cards are empty and formatted, and anything you don't need is left at home to save you the hassle. Bring extra everything!! extra batteries, cards, cables, flashes, bodies (ohh I didn't mention this.. but you need 2 bodies for the unfortunate event that your camera craps out on you) You want to ensure that there is no point of failure in your system.. if you have to, beg,borrow, or steal (OK, don't steal) everything that you could possibly need for the day.. know a friend with the same camera? ask if you can borrow a spare battery for the day...

In conclusion.. you need to know your stuff.. your photographic chops should be at a certain level if you're going to shoot weddings.. if a friend has asked you to shoot his/her wedding and you're not sure if you can do it. Don't. Politely tell them to find somebody else. You don't want to ruin a relationship, or worse, be sued, because you weren't up to the task.. But if you are capable of shooting the big day and are called upon to do it, just get organized! it will save your noodle from getting fried. I honestly believe that one major thing that sets apart wedding photographers and 'Uncle Joe' is organization...oh and skills..did I mention skills??? because I know Uncle Joe has a fancier camera than I do, but that doesn't mean that he should shoot your wedding~

~AA~

Why??

These days, it seems like everybody wants to be a photographer.. and I'm not talking about the hobbyists who are content to stay hobbyists, shooting for fun with no aspirations of ever creating a commercial venture out of their DSLRs.
I'm talking about the hobbyists and newly bitten shutterbugs, who are diving headfirst into photography and are thinking that they may want to turn this newfound passion into a career.

I find it really unsettling.. and it got me to thinking, 'how many of these people have really sat down with themselves and asked themselves "Why"
Because this is what I did when I first decided that I wanted to make my living as a photographer..
I asked myself "Why?"

If you are unable to honestly answer that question, I'm afraid that you are headed down the wrong path. This lack of clear intention, and an understanding of that intention, will appear in your images and negatively reflect on your business.

So what are the reasons that many people are now desiring
to be photographers?
Let's look at some of the obvious reasons.

*Great Pay
*Working with beautiful girls and/or guys (whatever floats your boat)
*Being your own boss
*Setting your own schedule
*Playing with really cool gear
*Getting known around the world for your work
*The opportunity to travel to the the world's most amazing locales.

That's quite the list, and it may all seem pretty fine and dandy, and even great reasons for being a photographer. But these all have their pitfalls, and you must come to realize this if you are to move beyond these justifications and work for more honest reasons.

*The pay may be great, but it's not consistent (unless you're constantly working) and as Raymond Chou states in his post The $40 Roll of Kodachrome, your time spent working far exceeds the time that you actually spend shooting.
*You will have the opportunity to work with some beautiful people, and it is a blessing to be gifted with such wonderful subjects to shoot. But that's what we are doing, we are shooting them.. not touching them, not hitting on them, spending more time gawking at them than looking through the viewfinder... Please, if you are a wannabe Bruce Testones, do us serious photographers a favor and choose another hobby..
*Being your own boss takes a lot of time and dedication, and you must channel your inner boss to push your inner employee to actually do work. Simply printing business cards and calling yourself a photographer is not going to pay the bills. On top of this, you'll have to take care of your business's expenses, taxes, advertising, client relationship building/maintenance, editing. blogging.. etc.. in other words.. it's harder work than making coffee at Starbucks.
*Having the ability to set you own schedule has its benefits. You don't have to quit your job to attend your best friend's wedding, or miss out on things you like doing because you've been saddled with a shoddy schedule. But..our  schedule is also dictated by our clients. If they need something done on a certain day, you have to do it, even if that means rescheduling your dinner date with the hottie from the elevator.
*As for the other three....well OK, there's nothing really negative about them, but they still aren't good enough reasons for aspiring to become a photographer..

So WHY, WHY, WHY????

First and foremost, I do this for the love of photography. I've always enjoyed taking pictures (even when they were horrid, horrid frames), and I feel a sense of peace when it's just me and my camera out for a stroll, trying to see the world a little differently than most folks.
I love the challenge of photography: trying to solve a problem, be it exposure, or composition, or technique, or dealing with a subject. In my opinion, anything that is easy isn't worth it, we gain the greatest satisfaction in life by overcoming obstacles and bettering ourselves.
Because photography is a giant, never-ending classroom, I am always learning, which is something I enjoy immensely. I just love the feeling of learning something new and dying to implement the newfound knowledge. There's almost nothing better than one of those "eureka" moments when you
learn something and say to yourself "holy S**t!! I can do that!!??!!??"
Photography is something that I can teach to others. I have a passion for teaching that goes hand in hand with my love of learning. I gain a great deal of satisfaction from teaching others and watching them experience their own "eureka" moments. So I shoot with the hopes that one day I'll be lucky enough that a few people will come to me looking for answers.
Yet almost above all, it's the creation, and the sharing of that creation that pushes me to be a photographer. If I can create something that people will enjoy looking at, I'm happy.. and not because it's stroking my ego because people say "you're so good" but because they say, "that's amazing"..
makes me smile every time.

So sit down with yourself, take a deep look at what is motivating you to become a photographer, and let the resulting answers guide your next steps..

~AA